Cora serves as company President & CEO of Sterling HSA, a company she founded in 2004. Cora has 25 years of management experience in health care finance and delivery. Prior to founding Sterling HSA, Cora was President of the Health Plans division of Health Net, Inc., an insurance provider that operated in seven states and achieved revenue of $8 billion from health plans. She has also served as President of Prudential’s western health care operations, CEO of Blue Shield of California, Bay Region and Regional Manager for Kaiser Permanente of Hawaii.
With a long and successful record in the health insurance industry, Cora founded Sterling HSA and Sterling SIA because of her strong belief that consumer directed plans will have an enormous impact on the affordability and accessibility of health care for individuals and businesses. She speaks nationwide to groups of insurance professionals and financial advisors, companies of all sizes and consumers about the vital changes needed in health care benefits and the role that HSAs play in reform.
Cora received her master’s degree in public administration from California State University. She is a Phi Beta Kappa graduate of Mills College where she received a BA degree and for many years, served as college Trustee.
Cora serves on the boards of HMS Holdings, Inc., (NASDAQ:HMSY), CorMedix (NYSE:CRMD) and Practice Fusion, a venture-backed company. She chairs the board of CorMedix. She also serves on several nonprofit organizations such as the Institute for Medical Quality and UC San Diego’s Center for Integrative Medicine. She was a former board director of Crescent Healthcare, Bank of Hawaii, Glendale Federal Bank, Cal Fed Bank, Catellus Development Company and First Consulting Group. She has served on numerous non-profit boards, including The Cowell Foundation, Mills College, Holy Names University, and Philippine International Aid. She helped found Asian Community Mental Health and Filipinos for Social Justice.
Cora has been recognized for her professional and community endeavors by such organizations as Women Healthcare Executives, the Asian Pacific Fund, and the Anti Defamation League. In April, 2013, she was awarded the Living Example Award by the Bay Area Tumor Institute, and in August, 2013, she was awarded the Del Beasley Award for Community Leadership in Oakland by the Progressive Oakland Women for Empowerment and Reform.
For more information on Sterling HSA and health savings accounts, go to www.sterlinghsa.com.Go back